Slow down please
Every now and then, I have to stop and ask myself where time is going. We are almost in the middle of march, and I just don’t seem to have enough time to get things done. My agency, Black Koi 360, has been picking up speed and in a way leaving me behind. I must admit I’ve always been the type to do things on my own, but with the launch of our sports marketing area, I think it might be time to make additions to the team.
Black Koi Sports is probably consuming most of my time currently, but find it to be a breath of fresh air. It allows me to interact with the sports community thanks to our athletes Ivan Terrazas (pro baseball) and Patrick Loliger (olympic rower), and is constantly changing.
Ivan should have been kicking off the season in about a week, and during the last day of spring training, injured himself and is out for 3 months. As terrible as you may think it is, this is an opportunity for us to position him in a different way, connect with his fan base and get him closer to them than ever. Sure, our strategy now must shift, but it keeps things interesting.