Slow down please

Every now and then, I have to stop and ask myself where time is going. We are almost in the middle of march, and I just don’t seem to have enough time to get things done. My agency, Black Koi 360, has been picking up speed and in a way leaving me behind. I must admit I’ve always been the type to do things on my own, but with the launch of our sports marketing area, I think it might be time to make additions to the team. 

Black Koi Sports is probably consuming most of my time currently, but find it to be a breath of fresh air. It allows me to interact with the sports community thanks to our athletes Ivan Terrazas (pro baseball) and Patrick Loliger (olympic rower), and is constantly changing.

Ivan should have been kicking off the season in about a week, and during the last day of spring training, injured himself and is out for 3 months. As terrible as you may think it is, this is an opportunity for us to position him in a different way, connect with his fan base and get him closer to them than ever. Sure, our strategy now must shift, but it keeps things interesting.

When B2B Blog Posts and Nobody Comments, Does it Make a Sound?

What’s the upshot for today’s B2B marketer?

We are careful not to overstate the importance of social media within the professional services marketing realm, particularly because this audience values referrals from sources it trusts above all else and continues to consume most of its content from traditional media sources. We therefore view social media as a channel with distinct advantages and disadvantages. However, when you question how an organization might influence those referrals and become part of the ongoing conversation that is fueled by both traditional and social media sources, some interesting opportunities begin to emerge.



Read more: http://www.marketingprofs.com/articles/2012/7737/when-a-b2b-blog-posts-and-nobody-comments-does-it-make-a-sound#ixzz1tvB7LKSg

Black Koi 360 Marketing: Diet Coke a la Gaultier

blackkoi360:

Cómo ya va siendo habitual (y tradicional) las botellas de Diet Coke se custodian para la llegada del verano en Europa. Grandes diseñadores de moda muestran sus propuestas decorando la botella con diseños únicos. En esta ocasión, el diseñador invitado ha sido el reconocido Jean Paul…

blackkoi360: Uno de los juegos más populares del momento invade Seattle! Angry Birds junto con la compañía de telecomunicaciones T-Mobile se unen de nuevo para promover la nueva versión del juego más popular de Rovio. En esta ocasión promueven el lanzamiento del juego con una resortera gigante a un costado de la famosa Aguja Espacial de Seattle (Space Needle).  “La serie de juegos de Angry Birds ha sido locamente popular entre los clientes de T-Mobile USA. Asi que, empezando este fin de semana, estaremos dando exclusivas adicionales por medio de nuestra promoción especial con Walmart,” comento Peter DeLuca, Senior VP de T-Mobile USA. Para ver más foto, haz click
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blackkoi360:

Uno de los juegos más populares del momento invade Seattle!

Angry Birds junto con la compañía de telecomunicaciones T-Mobile se unen de nuevo para promover la nueva versión del juego más popular de Rovio. En esta ocasión promueven el lanzamiento del juego con una resortera gigante a un costado de la famosa Aguja Espacial de Seattle (Space Needle). 

“La serie de juegos de Angry Birds ha sido locamente popular entre los clientes de T-Mobile USA. Asi que, empezando este fin de semana, estaremos dando exclusivas adicionales por medio de nuestra promoción especial con Walmart,” comento Peter DeLuca, Senior VP de T-Mobile USA.

Para ver más foto, haz click

(via blackkoi360)

Source: mashable

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