DAY 191
The past month and a half has been one hell of a roller coaster ride. After wrapping up the filming of my online series, it was time to get my thinking cap on and create guerrilla campaigns to promote the series.
Here’s the video of our first event which went incredible…we gained 9,000 followers on Facebook and almost 1,000 subscribers on youtube…all in one week.
DAY 187
Going Viral!
The last two weeks have been crazy! but so far it has all been worth it. Today he released the teaser video for our guerrilla event this coming sunday and it’s doing quite well. We’re about to hit the 2,000 viewer mark and it’s only been a few hours. It’s hard to believe people think guerrilla and viral campaigns are low impact…to you I say one word: IGNORANT
Today was a long day at the office with so many things going on, but it feels good to see the progress and positive feedback. I had a meeting with a few of the guys from Product earlier today, and it looks like this project just got twice as big. They’re requesting a few alternative campaigns, and for me to create a “guerrilla dummy” for future launches nation wide. This is such a big thing! The meeting ran a bit late, and gave Goose enough time to pick me up at the office.
For the longest time, he’d been wanting to check out Varela at Antara, so we figured why not do it tonight. The place was very nice, and quite manly…wood all over the place, along with cow skin chairs. It made me think of Argentina who knows why…and next thing I know is the cuisine is influenced by Argentine and Italian flavors.
Since it was a tad late, we began with a caprese salad (best presentation we’ve seen so far), followed by a shrimp chipotle alfredo, and for dessert we had their dulce de leche creme bruleé and chocolate fondant. The presentation for all their dishes was wonderful, and quite perfect.
Varela is place we will definitely go back to…Goose now wants to try their meats—which even to me look pretty yummy!
And I’m not necessarily talking about True Blood…I’m talking about my Android project. I’ve been working on this since late February and already want to have the videos in my hands and continue with all the street marketing that will hopefully go along with it. So far things have been going better than expected. The team from IrreverenTV is doing a great job with post production and animations. They say patience is a virtue, but I guess that’s one I lack because the wait is killing me.
In the meantime, Tania and I are trying to figure out how we will promote the show over the next six months. We’re hoping that this will be the campaign that opens the door to unconventional marketing for our brand…hopefully this will be the beginning of many great things to come.
Androidify has to be one the most entertaining apps for Android…one of my faves!
Research time….Day 53
Today aside from working on the content for our TVs, I did some research on what other brands are doing around the world, and I must say I fell in love with what Volkswagen is doing with their Fast Lane campaigns.
BTW, I seem to have lost day 52 somewhere hehehe ;}
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